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Direct to Consumer: What Does it Mean for Financial Services
Direct to Consumer: What Does it Mean for Financial Services This article provides a contemporary perspective ... perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies ...- Authors: Eric Sondergeld, Patrick T Leary
- Date: May 2017
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Retail Distribution Perspectives
Marketing and Research Association=LIMRA;Direct response=Direct marketing By Eric T. Sondergeld At its ... channel framework, which includes four dimensions: Direct vs. Intermediary Employment Relationship Product ...- Authors: Eric Sondergeld
- Date: May 2014
- Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Problem analysis and definition
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance